In 2016, Christ to All (CTA) became King + Cross Companies (K+CC). This initiative was focused on better reflecting our expanding portfolio, while maintaining the vision to see Christians highly effective in their ministry so that Christ’s Kingdom is strengthened and expanded.
Since then, we have grown into a diverse organization with five distinct brands—CTA, CTA Kids, God’s Word in Time, Jesus XP, and King + Cross Distributors, each serving a unique set of customers. This strategic shift not only streamlined operations but also allowed creative innovation to increase across all five brands. Together, these brands operate under the unified vision, while maintaining the flexibility needed to meet specific customer needs.
A purchase from KC+C is like a pebble dropping into still water, making waves of difference. The first wave happens in the ministry of the buyer, and then we tithe from our profits, using that money for charitable giving and creating a succession of waves that make a difference in lives across the globe.
We pray that as we continue to partner with our customers—our K+CC Friends—we will bless them with products and resources to equip them for their ministry, sharing the Gospel of Jesus and celebrating the ministry in every moment.